A key priority of the Digital Campus Plan is the enhancement of the student experience with a focus on simplifying and personalizing the journey from prospective student to alumni. The Digital Student Experience (DSX) program components support three actions in the student experience priority of the plan: Enterprise Web Strategy (Digital Experience Platform, DXP), Enrolment and Admissions Rethinking (E&AR), and Digital Identity (DI).
Over the last year, several significant milestones have been achieved in this work.
Digital Experience Platform (DXP)
The objective of the DXP is to implement a scalable platform for personalized web experience using content management and digital asset management systems. Below are some of the milestones of the past year:
- Humber’s Digital Asset Management system was launched in June 2024. It provides a centralized hub for managing photos, videos, and graphics, with enhanced searchability, organization, and sharing features. Accessible through single sign-on, this hub reduces duplication of assets and supports brand consistency across the organization.
- In August 2024, Humber launched new international webpages in the first phase of the transition to DXP-enabled pages. The redesigned pages improve search engine optimization and offer a fresh look, streamlined navigation, and improved user experience across devices, targeting international students from prospects to graduates. This simplified redesign has eliminated or consolidated outdated pages, enhancing the visibility and accessibility of critical information. Since launch, the pages have had measurable impact:
- Engagement rate increased from 72 per cent to 98 per cent
- Average engagement time rose by 35 per cent
- Pages visited per visit grew from 2.6 to 3.5
The new look serves as the model for future Humber websites. A chat pop-up for out-of-Canada visitors was also implemented and marked the first instance of tailored and personalized web content.
- In March 2025, the Downtown Campus webpage launched to provide a redesigned, enrolment-focused page. It features an enhanced user experience, strongly focused on student support and industry connections. It’s the first DXP site with full-time and professional program data integration. Post-launch engagement reached 97%, with notable increases in user actions and time spent on site.
- A Climate Change MOOC website was launched in April 2025 on the DXP platform.
Enrolment & Admission Rethinking
The objective of E&AR is to personalize and automate enrolment and admissions processes to build early relationships and streamline rapid admissions decisions. Throughout the last year, significant progress has been made.
- In May 2025, a new domestic & international admissions process & agent portal was launched. Key features include:
- Domestic on Demand: There is now near real-time integration with OCAS for inbound applications, and outbound offers that are being made. Staff have real-time application data, supporting the ability to make faster admission decisions.
- Trust & Verify: International applicants self-report grades, English proficiency, and documents, with staff verification. This results in reduced decision time, which drives enrolment efficiency and student satisfaction.
- Agent Tracking Portal: Agents can apply on behalf of applicants and track applications and commissions in a dedicated portal. This streamlines agent operations, strengthening partnerships, and boosting global enrolment.
- Automated Provincial Attestation Letter Processing: Auto-requests and delivers PALs for applicants, adapting to Automated PAL Processing eligibility changes. This change accelerates PAL issuance, ensures compliance, and enhances international enrolment.
- Unified Staff Dashboard: Staff access applicant data and eligibility in one to two clicks, with clear requirement visibility. This boosts staff productivity, ensuring fast, accurate admissions to meet enrolment goals.
Digital Idenity (DI)
DI establishes a unified Humber identity, offering a seamless, secure and personalized experience throughout an individual’s journey at Humber. We’ve launched key digital identity features to support the core admissions go-live. Applicants can now register themselves using options like Google login, access a self-service portal to manage their identity, and benefit from improved identity matching behind the scenes.
As an institution we are working to provide unparalleled student experiences and support enrolment goals. I would like to extend my gratitude to all the team members who have worked to ensure that Humber achieved these goals. We look forward to continuing to roll out these important initiatives to support the key priorities of the digital campus plan.
Scott Briggs
Vice-President, Digital Innovation and CIO